An investment in a new location, expansion, or renovation can do great things for productivity and morale. Now, using these tips, you can use your new office space as an opportunity to boost your online presence as well.
One of the appeals of social media is that it allows people to watch events unfold in real-time. Announcing that you’ve begun renovations or construction will not only bring your business to the front of your followers’ minds, but also start a narrative that piques their natural curiosity.
Mention that you’re getting new facilities, and people will naturally want to see the end product.
Side-by-side has always been a staple in marketing–and for good reason. It often provides a striking, compelling visual that speaks volumes about the project, as well as your motivation. It will also show people in no uncertain terms that your business is in a state of growth, which is always attractive to prospective investors, clients, and employees alike.
People like video. It’s a commonly known fact that video content has a much higher rate of both consumption (views) and conversions (follow-ups) than other mediums. As long as it’s kept brief, a guided walk-through tour of your new facilities can be a great way to show off your investment, as well as an opportunity to explain some of the finer details that still pictures might not do justice.
There are a lot of social networks available to your company. News of your renovation or new office facilities belongs on all of them. Anywhere that your company has a presence–LinkedIn, Facebook, Twitter, a company blog, a corporate newsletter–is another opportunity to get the word out about your newly refreshed facility. Once the installation is complete, we would appreciate the invitation to post an announcement on our social media as well. For details on that, see the end of this blog post.
Launch events are both a great way to spread the word about a newly refreshed office space, as well as an opportunity to further raise the morale of your employees.
This can be as simple as a small lunch-time gathering of employees, as elaborate as a formal ceremony, as public as a press conference, or anywhere in between. The important part is that you formally acknowledge not only the new office facilities themselves, but what they mean to your company as a whole as well.
Do you have a Choice installation you’d like to get out there? If you’d like an opportunity to promote your business’ development to our readership, let us know. We’ll post an announcement, and, in the case of our most original projects, might even do a highlight feature on our blog.
Do you want us to perform a furniture installation that’s worth bragging about? Contact us today.